The scrunchie is back and it is making a new fashion statement as it becomes the accessory of choice this season in Tokyo.

According to the latest CUTiE street fashion magazine the scrunchie, or shushu as it is called in Japanese, is a must have item for Summer because of it's versatility and range of colors, shapes and sizes. No longer simply a hair accessory, the shushu is being worn as a stand out wrist wrap. The article in CUTiE says the bigger the scrunchie the more alluring your style.

Go on girls, dig out those scrunchies. We have a theory that the scrunchie never actually left the fashion scene it was just taking a break and in hiding for a bit. Well it is hiding no longer and is being spotted all over Tokyo.

Just in case you kicked your scrunchies to the curb decades ago BLITZ Kiss has whipped up some hot, new scrunchalicious looks!